
When faced with a decision of whether or not to do a ‘hard’ thing, most of us perform a cost analysis. We ask ourselves how much money/time/emotional discomfort will this thing cost us?
Many times, we treat the decision to DO something as the only decision that needs to be made.
But there are always two decisions at play:
- Decision 1: Do X
- Decision 2: Don’t do X
And they each have a cost. Yet, we often only focus on the cost of doing something and ignore the (sometimes) higher cost of doing NOTHING.
That’s not all.
The interesting thing is how these costs change over time. For this, we need to examine our thoughts/beliefs about the status quo, and about doing nothing.
